20 kg Minimum order per SKU
stick 500 units · pressed powder 800 units
30 days Briefing to first sample
10 days Batch production
from arrival of raw materials
40+ Successful partner brands
since 2000

Licensed by Anvisa, IBAMA, CETESB, Civil Police, Federal Police and the Army (Brazil).

Any line can be formulated as clean beauty or vegan — and we never test on animals.

01

Facial line

From daily skincare to concentrated actives. Niacinamide, hyaluronic acid, vitamin C, retinol and peptides — with stability and safety testing before any launch.

Quote a facial line →
  • Anti-acne
  • Anti-ageing
  • Brightening
  • Creams
  • Make-up removers
  • Moisturising gel
  • Scrubs
  • Moisturisers
  • Cleansing lotion
  • Liquid soap
  • Serum
  • Toners
02

Body line

From everyday moisturisers to actives for specific areas. Gel, cream, lotion or oil — the base is chosen for the sensory experience the brand wants to deliver.

Quote a body line →
  • Moisturisers
  • Depilatories
  • Scrubs
  • Massage products
03

Hair line

Cleansing, conditioning, hydration and finishing. The same discipline around actives and stability as the other lines, with the formulation tuned to hair type.

Quote a hair line →
  • Shampoo
  • Conditioner
  • Hair mask
  • Leave-in
  • Hair oil
  • Styling gel
04

Make-up

Pigmentation and colour matching across skin undertones, with colour stability through use — a critical variable in a visual product. We also produce multifunctional products with sun protection: SPF 50 tested on our own stick and tinted foundation bases.

  • stick · from 500 units
  • pressed powder · from 800 units
  • SPF 50 · tested on our own base
Quote make-up →
  • Tinted foundations
  • Pressed powders
  • Sticks
05

Anvisa registration

From the technical dossier to prior notification or full registration with Anvisa, depending on how the product is classified. We work with regulatory specialists — less time between a finished formula and commercial release in Brazil.

Ask about registration →
06

Brand mentoring

Two decades of seeing what works (and what does not) in Brazilian cosmetics, applied to your brand: identity, claims, launch strategy and portfolio fit.

Learn about mentoring →

Production capabilities

Capabilities by line

Formats we produce in each product category.

FormatFacialBodyMake-upHair
Cream
Gel
Serum
Oil
Soap liquid · barshampoo
Pressed powder800 units
Tinted foundation BB creamSPF 50
Stick500 units · SPF 50
Balmlip
Scrub

Didn't find your format? Ask about a format →

Workflow

Our method

1

Briefing and research

NDA · concept · market

What happens at this stage
  • Aligning expectations and brand positioning
  • Market research
  • Raw material survey
  • Product selection
2

Development and samples

Formula · stability · samples

What happens at this stage
  • Signing the manufacturing and confidentiality agreement
  • Defining the formula with consistent components for maximum accuracy
  • Packaging and labelling
  • Sending samples for approval
3

Quote, production and delivery

Filling · registration · logistics

What happens at this stage
  • Final quote approval
  • Raw material purchasing
  • Batch production
  • Logistics for shipping to the client

Up to 30 days from briefing to first sample · 10 business days of production, counted from the arrival of raw materials.

Frequently asked questions

Before you start, good questions

What is the minimum order quantity?

20 kg per SKU for products sold by weight. 500 units for sticks, 800 units for pressed powder.

The minimum is per formula — a 20 kg batch is a single formula, not split across products. Samples are for approval, not resale.

How long from briefing to first sample?

Up to 30 days.

It depends on the complexity of the formulation. Customising an existing base formula is faster; developing from scratch may take additional time.

What is the total lead time from first approval to delivery?

10 business days of production, counted from the arrival of raw materials at the laboratory.

The total from approval onwards depends on the procurement lead time for the selected ingredients.

Do you work with existing formulas or only exclusive ones?

Mainly base formulas, customised for each project.

Actives, fragrance, texture, claims and packaging are adjusted per brand. This reduces technical risk and speeds up development. Where it makes sense for the project, we also formulate from scratch.

Do you supply packaging and labelling?

Case by case, depending on scope.

Some clients prefer to handle packaging with their own suppliers; on other projects we act as a single point of contact, coordinating specification, quoting and logistics. The approach is agreed at briefing.

Does Hibiscus handle Anvisa registration?

Yes, with full regulatory support.

In partnership with regulatory affairs specialists — prior notification for products exempt from registration and, where applicable, the registration process for categories subject to it. This covers the Brazilian market; registration in the destination country is the importer's responsibility.

Do you work with new brands or only established companies?

All stages, with a focus on growing brands.

Entrepreneurs launching their first lines and small brands scaling a portfolio — where a low minimum order, full regulatory cover and mentoring add the most.

Shall we turn your project into a product?

Tell us what you need.

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